Procter & Gamble acquires Walker & Company, Tristan Walker will remain as CEO
Walker and Company Brands, a startup making wellbeing and magnificence items for non-white individuals, has been procured by shopper mammoth Procter and Gamble.
The organization was established five years prior by Tristan Walker, who recently driven business improvement for Foursquare, and who meant to make items that would better serve the requirements of minorities with coarse or wavy hair. Walker and Co. begun with its Bevel shaving items for men, at that point propelled Form, an accumulation of hair items for ladies.
P&G says the securing will enable it "to all the more likely serve buyers of shading far and wide." Walker and Co. will work as a completely possessed auxiliary of the bigger association, with Walker proceeding to fill in as CEO, and the whole 15-man group moving to Atlanta.
"When I began Walker and Company Brands, I set out to construct an organization that would meet the wellbeing and magnificence needs of non-white individuals on a worldwide scale," Walker said in the declaration. "Approaching P&G's remarkable innovation, abilities and aptitude encourages us to additionally understand that vision, enabling us to scale and convey new items to non-white individuals, while remaining consistent with our central goal and proceeding to sustain the steadfast network we've endeavored to manufacture."
The money related terms of the securing were not unveiled. As per Crunchbase, Walker and Co. had raised more than $33.3 million in subsidizing, most as of late in a Series B three years back. Speculators incorporate Institutional Venture Partners, Andreessen Horowitz, Upfront Ventures, Daher Capital, Collaborative Fund, Google Ventures, Felicis Ventures and Melo7 Tech Partners.
"We have colossal regard for the work Tristan Walker has achieved and we are eager to welcome Walker and Company to the P&G family," said P&G Beauty CEO Alex Keith in an announcement. "The blend of Walker and Company's profound purchaser understanding, bona fide association with its locale and special, very altered items and P&G's exceptionally talented and experienced individuals, assets, specialized abilities and worldwide scale will enable us to additionally enhance the lives of the world's multicultural shoppers."
The organization was established five years prior by Tristan Walker, who recently driven business improvement for Foursquare, and who meant to make items that would better serve the requirements of minorities with coarse or wavy hair. Walker and Co. begun with its Bevel shaving items for men, at that point propelled Form, an accumulation of hair items for ladies.
P&G says the securing will enable it "to all the more likely serve buyers of shading far and wide." Walker and Co. will work as a completely possessed auxiliary of the bigger association, with Walker proceeding to fill in as CEO, and the whole 15-man group moving to Atlanta.
"When I began Walker and Company Brands, I set out to construct an organization that would meet the wellbeing and magnificence needs of non-white individuals on a worldwide scale," Walker said in the declaration. "Approaching P&G's remarkable innovation, abilities and aptitude encourages us to additionally understand that vision, enabling us to scale and convey new items to non-white individuals, while remaining consistent with our central goal and proceeding to sustain the steadfast network we've endeavored to manufacture."
The money related terms of the securing were not unveiled. As per Crunchbase, Walker and Co. had raised more than $33.3 million in subsidizing, most as of late in a Series B three years back. Speculators incorporate Institutional Venture Partners, Andreessen Horowitz, Upfront Ventures, Daher Capital, Collaborative Fund, Google Ventures, Felicis Ventures and Melo7 Tech Partners.
"We have colossal regard for the work Tristan Walker has achieved and we are eager to welcome Walker and Company to the P&G family," said P&G Beauty CEO Alex Keith in an announcement. "The blend of Walker and Company's profound purchaser understanding, bona fide association with its locale and special, very altered items and P&G's exceptionally talented and experienced individuals, assets, specialized abilities and worldwide scale will enable us to additionally enhance the lives of the world's multicultural shoppers."
Procter & Gamble acquires Walker & Company, Tristan Walker will remain as CEO
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